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FIDJI FIALA

Welcome to Fidji Fiala, your leading trading agency for fashion, footwear and streetwear in Austria since 1998. Our goal is to discover innovative trends and brands and establish them successfully on the Austrian market.

Together with our partners, we build and develop brands with years of experience! With a deep understanding of the dynamics and diversity in the fashion sector, we have already introduced and firmly established well-known brands such as Adelheid, CAFENOIR, Laura Vita, VICTORIA and VANESSA WU in Austria.

Our passion and commitment to quality and style drive us to bring you the latest and most exciting developments from the world of fashion.

At Fidji Fiala, we are committed to not just following trends, but to shaping them. Discover the future of fashion with us.

TEAM

OUR TEAM

We build brands that offer more than just products - they embody a way of life.

FIDJI FIALA

OWNER

GERNOT ZEHNER

SALES AMANGER

VICTORIA

Victoria is a Spanish footwear brand known for its commitment to sustainability and tradition since its founding in 1915 in La Rioja. Originally known for its vulcanized canvas shoes, launched in the 1950s under the name "Inglesa", Victoria has since established itself internationally and now exports 75% of its production to over 50 countries worldwide.

The brand has maintained a strong commitment to environmental sustainability, with the shoes being mainly handmade in Spain to minimize the environmental impact of production. Victoria combines these traditional methods with modern innovations in design and sustainability. Their products are characterized by the use of natural and recycled materials, and the brand is particularly known for their classic canvas shoes, which come in a variety of colors and designs.

WEBSITE

LAURA VITA

Laura Vita, founded in 2004 in northern France, offers a colorful and vibrant design range characterized by handcrafted shoes and leather goods. The brand is distinguished by its use of eco-friendly vegetable-tanned leather, which ensures minimal waste production.

Laura Vita is known for offering women the opportunity to express themselves through an eclectic and romantic style that challenges existing conventions and ideas.

On the official Laura Vita website you can discover and buy a wide range of colorful and original shoes, sandals, sneakers as well as handbags and accessories.

Laura Vita focuses on a combination of comfort and style, which is evident in the company's unique collections. This is also reflected in the various products available, from knee-high boots to ankle-high boots and more, offered in a variety of colors.

WEBSITE

ADELHEID

Adelheid is a German brand that has been known for its creative and fun felt products since 2004. The brand's main bestseller is felt slippers, which are made from Italian wool felt and produced in Portugal. In addition to slippers, Adelheid also offers sweaters, blankets and socks in its online shop. The brand shop describes itself as a "happiness workshop" and originally started with a B2B orientation before the B2C online shop was launched in 2009.

WEBSITE

CAFE NOIR

CafèNoir is an Italian fashion brand that has been operating in the footwear and personal accessories market since 1992. The products are manufactured in Tuscany, near Florence, a region known for its excellent leather craftsmanship. CafèNoir combines Italian craftsmanship with an innovative and creative design approach. The brand positions itself in the "accessible fashion" segment and is characterized by an excellent quality/price ratio. CafèNoir distributes its products both nationally and internationally and is present in over 2500 specialized points of sale in Italy and Europe. CafèNoir's collections include a wide variety of shoe models and accessories that are both fashionable and functional.

WEBSITE

AZAREY

Azarey is a Spanish shoe brand that stands out for its fashion, style and comfort. The company is a family business that has existed for over 60 years and is now run by the third generation. The brand places great emphasis on quality and offers a wide range of shoes, from everyday to special occasions. Azarey strives to follow current fashion trends, but always maintains its own distinctive personality. The products are characterized by good quality and competitive prices, which has made Azarey famous both nationally and internationally.

WEBSITE

VANESSA WU

Vanessa Wu is a French shoe and bag brand founded in 2011, characterized by its inclusive, creative and affordable fashion. The brand is known for its stylish and comfortable women's shoes and handbags, which are regularly updated to match the latest fashion trends. Iconic products include the "Storm Sneaker", which was first introduced in 2019 and is available in many variations.

Vanessa Wu places great importance on inclusivity and represents the philosophy that every woman has the right to find her happiness in fashion. The products are marketed in both the B2C and B2B segments, with the brand having a strong presence in e-commerce. The brand also runs a social responsibility program called "Wu Cares", which focuses on social and societal actions.

WEBSITE

ISBA SHOES

Isba Shoes, with over a century of innovation and craftsmanship, has been a pioneer in the French footwear industry since its founding in 1880 in Saint Symphorien d’Ozon, near Lyon. The brand is celebrated for its commitment to quality, tradition and eco-friendly practices. Isba Shoes offers a diverse range of shoes, from trendy sneakers to sturdy boots, all crafted with a focus on sustainability and supporting local employment. Their products emphasize the use of high-quality, natural materials and eco-responsible packaging, which is in line with modern values of environmental protection and sustainable fashion.

Isba's collection includes 100% French-made shoes, underscoring their dedication to local craftsmanship and quality. This line is a testament to Isba's journey across France to work with renowned manufacturers and skilled artisans, reflecting their deep connection to French heritage and expertise in shoemaking.

For those interested in exploring their extensive range of footwear, Isba Shoes offers various options for men and women, spanning everything from casual wear to specialized boots for harsh weather conditions. Each product is a blend of style, comfort and durability, designed to meet the high expectations of today's discerning customer.

WEBSITE

MACARENA

Macarena shoes embody the perfect balance between style and comfort, known for their iconic designs that boast timeless elegance. Each piece is designed to complement your looks with natural and relaxed sophistication and reflect your unique essence. Proudly designed and traditionally handcrafted in Spain, Macarena offers not just espadrilles, but a celebration of sophisticated style and impeccable craftsmanship, destined to accompany you on every occasion throughout the year.

Macarena's products range from wedge espadrilles to ballet flats and Mary Janes, all made with an eye for comfort and long-lasting quality. In addition to a variety of colors and styles, these shoes offer something special for every bride with a special selection of espadrilles perfect for the big day.

For more details on the products and to experience the full range of what Macarena has to offer, please visit their official website:

WEBSITE

OH!MY SANDALS

Oh! My Sandals is a Spanish brand known for its high-quality women's sandals made from natural leathers. The brand places great emphasis on comfort and style, which is evident in its versatile designs, which range from wedge sandals to casual mid-heel sandals. Each model is carefully designed to maximize comfort, using ergonomic leather and memory foam footbeds that adapt perfectly to the shape of the foot

Oh! My Sandals produces exclusively in Spain and supports local manufacturing processes in the Elche shoe region. The brand is proud of its Spanish roots and commitment to quality, which is reflected in the careful selection of materials and craftsmanship. Oh! My Sandals sandals are not only known for their quality, but also for following fashion trends and approaching each new model with a fresh design

For more information on the current collections and models, you can visit the official Oh! page. Visit My Sandals which offers a wide range of stylish and comfortable sandals: Shoe Suite and Fabucci Shoes.

WEBSITE