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FIDJI FIALA

Welcome to Fidji Fiala, your leading trading agency for fashion, footwear and streetwear in Austria since 1998. Our goal is to discover innovative trends and brands and establish them successfully on the Austrian market.

Together with our partners, we build and develop brands with years of experience! With a deep understanding of the dynamics and diversity in the fashion sector, we have already introduced and firmly established well-known brands such as Adelheid, CAFENOIR, Laura Vita, VICTORIA and VANESSA WU in Austria.

Our passion and commitment to quality and style drive us to bring you the latest and most exciting developments from the world of fashion.

At Fidji Fiala, we are committed to not just following trends, but to shaping them. Discover the future of fashion with us.

TEAM

OUR TEAM

We build brands that offer more than just products - they embody a way of life.

FIDJI FIALA

OWNER

GERNOT ZEHNER

SALES AMANGER

VICTORIA

Victoria is a Spanish footwear brand known for its commitment to sustainability and tradition since its founding in 1915 in La Rioja. Originally known for its vulcanized canvas shoes, launched in the 1950s under the name "Inglesa", Victoria has since established itself internationally and now exports 75% of its production to over 50 countries worldwide.

The brand has maintained a strong commitment to environmental sustainability, with the shoes being mainly handmade in Spain to minimize the environmental impact of production. Victoria combines these traditional methods with modern innovations in design and sustainability. Their products are characterized by the use of natural and recycled materials, and the brand is particularly known for their classic canvas shoes, which come in a variety of colors and designs.

WEBSITE

LAURA VITA

Laura Vita, founded in 2004 in northern France, offers a colorful and vibrant design range characterized by handcrafted shoes and leather goods. The brand is distinguished by its use of eco-friendly vegetable-tanned leather, which ensures minimal waste production.

Laura Vita is known for offering women the opportunity to express themselves through an eclectic and romantic style that challenges existing conventions and ideas.

On the official Laura Vita website you can discover and buy a wide range of colorful and original shoes, sandals, sneakers as well as handbags and accessories.

Laura Vita focuses on a combination of comfort and style, which is evident in the company's unique collections. This is also reflected in the various products available, from knee-high boots to ankle-high boots and more, offered in a variety of colors.

WEBSITE

ADELHEID

Adelheid is a German brand that has been known for its creative and fun felt products since 2004. The brand's main bestseller is felt slippers, which are made from Italian wool felt and produced in Portugal. In addition to slippers, Adelheid also offers sweaters, blankets and socks in its online shop. The brand shop describes itself as a "happiness workshop" and originally started with a B2B orientation before the B2C online shop was launched in 2009.

WEBSITE

MACARENA

Macarena shoes embody the perfect balance between style and comfort, known for their iconic designs that boast timeless elegance. Each piece is designed to complement your looks with natural and relaxed sophistication and reflect your unique essence. Proudly designed and traditionally handcrafted in Spain, Macarena offers not just espadrilles, but a celebration of sophisticated style and impeccable craftsmanship, destined to accompany you on every occasion throughout the year.

Macarena's products range from wedge espadrilles to ballet flats and Mary Janes, all made with an eye for comfort and long-lasting quality. In addition to a variety of colors and styles, these shoes offer something special for every bride with a special selection of espadrilles perfect for the big day.

For more details on the products and to experience the full range of what Macarena has to offer, please visit their official website:

WEBSITE

JOSE SAENZ

José Saenz is a Spanish footwear brand based in La Rioja, producing stylish and comfortable women's shoes since 2004. All models are designed and traditionally handcrafted in Spain – with great attention to detail and high-quality materials. The collections range from sneakers and sandals to elegant ankle boots and tall boots – always with a focus on combining fashion, comfort, and everyday practicality. Special product lines such as the ECO Collection and RURAL by JS add sustainable options to the range. With a distinctive design signature, excellent value for money, and a strong commitment to quality, José Saenz is represented throughout Europe – online, in retail stores, and at international trade fairs.

WEBSEITE

DEELUXE

he women's shoe collection by Deeluxe combines urban chic with everyday comfort. The range includes lightweight sandals and mules, casual sneakers, and trendy all-rounders – ideal for fashion-conscious women who value both style and comfort. Design: Timeless and modern, featuring clean lines and on-trend colors like black, beige, and khaki Materials: High-quality faux leather and textile blends, ergonomic soles, and a comfortable fit Highlights: Versatile styling options, perfect for everyday wear and casual occasions

WEBSEITE

HIP Shoe Style

HIP Shoe Style is a Dutch footwear brand with over 40 years of experience, known for its trendy, comfortable, and high-quality shoes. The collection ranges from cool kids’ shoes (sneakers, boots, Velcro and lace-up styles) to stylish women’s footwear under the HIP Donna label – including street-style sneakers, biker boots, and casual models made from leather, suede, or with fashionable prints like camouflage and animal patterns.

The brand combines fashionable design with durable materials, placing great emphasis on everyday wearability and comfort – ideal for active kids and modern women. Production takes place in cooperation with J. van Hilst B.V. in Waalwijk, Netherlands. HIP Shoe Style is available in selected stores as well as online, and regularly showcases its collections at international trade fairs.

WEBSEITE

OH!MY SANDALS

Oh! My Sandals is a Spanish brand known for its high-quality women's sandals made from natural leathers. The brand places great emphasis on comfort and style, which is evident in its versatile designs, which range from wedge sandals to casual mid-heel sandals. Each model is carefully designed to maximize comfort, using ergonomic leather and memory foam footbeds that adapt perfectly to the shape of the foot

Oh! My Sandals produces exclusively in Spain and supports local manufacturing processes in the Elche shoe region. The brand is proud of its Spanish roots and commitment to quality, which is reflected in the careful selection of materials and craftsmanship. Oh! My Sandals sandals are not only known for their quality, but also for following fashion trends and approaching each new model with a fresh design

For more information on the current collections and models, you can visit the official Oh! page. Visit My Sandals which offers a wide range of stylish and comfortable sandals: Shoe Suite and Fabucci Shoes.

WEBSITE